November 30, 2011, 1:57 PM

A navigation twist

Sur La Table uses flyouts to highlight special offers.

Lead Photo

Sur La Table puts relevant deals right in front of a shopper. When a consumer mouses over a category in the top navigation bar of SurLaTable.com a flyout displays the site’s subcategories, as well as a large image highlighting a related promotion. The featured product’s image and text stands out distinctly from the rest of the text. The retailer also employs flyouts to enable consumers to search for products in a variety of ways, such as by product type, brand or top-rated favorites. Product pages feature large images that, when moused over, let the consumer zoon in on a product for a look at its details. And, in addition to basic product descriptions and features, the page also enumerates the benefits of the product and why the retailer carries the manufacturer’s goods.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement