November 30, 2011, 1:25 PM

Making it easy

In the early days of e-commerce, pundits said furniture would never sell online—but then they couldn’t have anticipated how easy that is to do today on RoomandBoard.com.

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In the early days of e-commerce, pundits said furniture would never sell online—but then they couldn’t have anticipated how easy that is to do today on RoomandBoard.com.

The web site of the 31-year-old retailer of contemporary furniture is packed with the appealing product photos core to romancing the home and a wealth of information to inspire shopper purchase confidence, including design tips, details on product construction and more.

Taking a page from popular design blogs, photo galleries show Room and Board furniture in place in actual homes. And, in a strategy perfect for a virtual selling environment, a “Make sure it fits” guide shows shoppers how to measure so as to determine before they buy that the new Eames leather sofa will get through the door and into the room.

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