November 30, 2011, 10:35 AM

Image is everything went big last summer, as in big images.

Bill Briggs

Senior Editor

Lead Photo went big last summer, as in big images. The retailer continued using multiple images in its slideshow depicting twenty-something models in trendy outfits, but now the images fill the monitor. Urban Outfitters’ home page also features images of its furniture and home accessories, along with community-related content, such as the employee of the month. Community is also big on the web site, helping the retailer drive communication with and among its shoppers. “We want our customer base to interact with each other,” says Holly Devine, director of e-commerce. The retailer also changed product images to display every color available. “They are all shot differently, so shoppers can see details in different colors, to highlight the variety and features of the products,” Devine says.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...