November 30, 2011, 1:29 PM

Green for good

Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd.

Lead Photo

Many e-retailers sell clothing and gear for outdoor enthusiasts, but Patagonia.com exemplifies how to stand out from the crowd: by wrapping products in an experience shoppers don’t get by buying elsewhere.

Patagonia’s efficient browsing and buying functions are table stakes for top e-retailers now, but the site distinguishes itself with stunning photography that emphasizes its commitment to environmental preservation and resonates with like-minded consumers.

Backing this up is the space given to environmental issues and music sold exclusively online to support the cause. Its innovative Common Threads program seeks to reduce waste by taking responsibility for its products’ full life cycle, allowing customers to recycle used Patagonia apparel for sale on both eBay and Patagonia.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Patrick Smarzynski / E-Commerce

What the changes at eBay mean for sellers

The online marketplace introduced new rules for sellers last month. It’s crucial that sellers understand ...

FPO

Mark Feinstein / E-Commerce

A quick guide to global e-commerce opportunities

Consumers in many countries are buying more online each year. Understanding the nuances of each ...

Advertisement