November 30, 2011, 12:43 PM

Gilty inspirations

Gilt continues to present itself as an online retailer not quite like any other.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Since debuting in 2007 as a flash-sale merchant of women’s designer fashions, Gilt Groupe has established itself as an online retail destination not quite like any other, its mix of apparel, jewelry and other items portrayed in arresting photography framed elegantly in black. “We tell inspirational stories through our imagery and site design that transport shoppers and often gets them to purchase in minutes,” says Alexis Maybank, co-founder and chief marketing officer. And with bold strokes of merchandising and marketing—offering fashions curated by singing sensation Lady Gaga’s fashion director, for instance—it has launched Gilt into such new areas as menswear, home furnishings and gourmet food, some at regular retail as well as flash-sale prices. All still in an inspirational setting.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...


Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...