23% of e-retail transactions on Thanksgiving and Black Friday came from mobile devices, according to payments security firm ThreatMetrix. However, 15.5% of retailers say ...
At Best Buy, the strategy of engaging shoppers concurrently in hands-on physical stores, on the web and through m-commerce and social media never gets old.
Chief Technology Editor
At Best Buy Co. Inc., the strategy of engaging shoppers concurrently in hands-on physical stores, on the web and through m-commerce and social media never gets old. Consumers confused about newfangled mobile phones and tablets can log onto BestBuyon.com and view a series of explanatory videos—and see the same videos while they seek in-person help in any Best Buy store. A Shopkick mobile app serves up loyalty points and offers whenever a shopper carries it into a Best Buy store, and store product displays carry QR tags for getting more information online via a mobile device. Facebook and Twitter alert shoppers to daily deals on BestBuy.com, where products are more numerous than ever thanks to a new marketplace populated by products from other retailers. In a digital world, Best Buy drives on.