November 30, 2011, 1:47 PM

Digital driver

At Best Buy, the strategy of engaging shoppers concurrently in hands-on physical stores, on the web and through m-commerce and social media never gets old.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

At Best Buy Co. Inc., the strategy of engaging shoppers concurrently in hands-on physical stores, on the web and through m-commerce and social media never gets old. Consumers confused about newfangled mobile phones and tablets can log onto BestBuyon.com and view a series of explanatory videos—and see the same videos while they seek in-person help in any Best Buy store. A Shopkick mobile app serves up loyalty points and offers whenever a shopper carries it into a Best Buy store, and store product displays carry QR tags for getting more information online via a mobile device. Facebook and Twitter alert shoppers to daily deals on BestBuy.com, where products are more numerous than ever thanks to a new marketplace populated by products from other retailers. In a digital world, Best Buy drives on.  

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