A Forrester report points out challenges faced by some business-to-business firms working online.
The Famous 4th Street Cookie Company puts the product front and center.
The Famous 4th Street Cookie Company puts the product front and center. The retailer’s cookies have been famous in Philadelphia since the 1980’s, but web developer Jeff Greenhouse says the web site had to be simple and attractive enough to whet the appetite of online customers that have never visited Philadelphia. “It’s all about the visual presentation and the text that goes around it,” Greenhouse says.”We wanted to get the visitor excited enough to want to reach through the screen to grab a cookie.” The design team spent hours shooting photos of each cookie variety, even the crumbs, Greenhouse adds, so as to best appeal to shoppers’ taste buds. Huge photos blanket the site, and the drop-down navigation menu displays cookie images to guide shoppers to the category of cookie they crave.