November 29, 2011, 1:46 PM

A sweet site

Old Time Candy Co. conducts a massive redesign and makes shopping fun.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

Old Time Candy Co. turned an old, clunky site into a sleek, rich entertainment. And entertainment is key, as the products it sells are fun: candy from past decades. Atop the home page the tag line “candy you ate as a kid” draws shoppers into their nostalgic stroll in a clever way. Categories and sub-categories feature lengthy descriptions of what shoppers are getting into. And nine colorful home page tabs allow a consumer to shop in several ways, such as Candy By Decades, Candy By Occasions and Walk the Candy Aisle. Old Time Candy enables shoppers to personalize the tops of candy boxes with their custom messages and images. And, recognizing that this is a perfect gift, the e-retailer offers an unusual service: a staff member will handwrite a gift card, adding a truly personal touch.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement