November 29, 2011, 1:22 PM

Sundry shopping styles

Buy.com presents products in myriad ways to ease shopping.

Lead Photo

At first glance Buy.com Inc.’s home page might seem a bit cluttered, but it looks that way with good reason: The e-retailer uses numerous images in a powerful way to sell in different fashions. A vertical bar on the right travels from top to bottom showing what other customers are viewing at that moment. Horizontal areas start with Buy.com Recommendations at the top, which presents product picks based on a shopper’s web site behavior. Then comes What’s Shakin’, featuring products with the highest change in sales rank over the past 24 hours, and Watch BuyTV, showcasing videos from the merchant’s extensive library. Elsewhere, consumers can log in to their Facebook accounts and shop together with friends. And product pages are deep, offering various ways to drill through the myriad products.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement