November 29, 2011, 2:15 PM

Speedy delivery

EdibleArrangements.com shines spotlight on its same-day delivery countdown banner.

Nesli Karakus

Senior Editor, Research

Lead Photo

Time is of the essence for consumers seeking gift baskets of fruit and gourmet tidbits at EdibleArrangements.com. That’s why a banner atop the home page counts down how much time customers have to place orders for delivery to day. “It’s important to let customers know that they can get our product as late as 5 p.m. That makes us unique,” says Kaitlin Reiss, vice president of e-commerce. “Same-day orders represent 30% of our web business.” The banners are clicked on 100,000 times a month and have the highest click-through rate of any home page feature, adds Reiss. Shoppers also can place orders online for free pickup at one of the 889 Edible Arrangements stores. In 2011, the company added the word “Free” next to the store pick-up option on the site and saw conversion increase.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement