November 29, 2011, 3:49 PM

Just what she wants

Visitors to Gemvara.com make it personal.

Lead Photo

Gemvara.com, a web-only e-retailer of customized jewelry, is finding success by letting the customer imagine and build the product she wants. Consumers who visit Gemvara.com can design their own jewelry starting from the type of metal used to the gemstones set, and a home page appeal encourages them to “make it personal.” Merchandising tools the e-retailer built in-house let customers see an instant rendering of their design, and a recommendation tool suggests more designs that follow their preferences. The site prominently displays its toll-free number and encourages shoppers to call, live chat or e-mail with customer service agents about their design. “We want to provide them with exactly what they’re looking for and spend our time on developing ways to deliver that,” CEO Matt Lauzon says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Mobile sites better than responsive design for shopping

Dedicated mobile commerce sites for smartphones and tablets and mobile apps are unparalleled in providing ...

FPO

John W. Spelich / E-Commerce

What do Chinese online consumers want to buy from the U.S.?

Yes, they want luxury goods, but they also want baby formula and skin lotions. The ...

Advertisement