November 29, 2011, 3:39 PM

Instant access takes the disc out of rentals.

Allison Enright


Lead Photo, the video game rental service, this fall made it possible for computer game players to download and instantly play as many computer games as they want. Previously, gamers had to wait to receive a disc in the mail. The download service is included in monthly subscription fees. Video games formatted for play on game consoles like the Wii or PlayStation are not downloadable. GameFly’s computer game catalog includes some 1,500 titles. The combo by mail and digital plan is reminiscent of the business model Netflix Inc. used to introduce consumers to digital streaming of movies. GameFly this year also introduced a way for GameFly subscribers to update their friends and other players about the games they are playing with a social sharing tool, and also added a gaming news blog to the site.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...