November 29, 2011, 2:27 PM

Homing in on the web

The Garden Gates has redesigned its site to highlight the photography of its high-end home décor items.

Stefany Moore

Associate Director of Research

Lead Photo

The Garden Gates, which operates a retail store in New Orleans, began getting serious about its online channel only in the last year and brought in less than $1 million in web sales last year, says co-founder Chad Harris. But visitors to its web site,, would never guess. In gearing up for an expected sales surge from its expanding number of SKUs, Harris and his team have redesigned the site to highlight the photography of its high-end home décor items. Its e-mails, too, draw in shoppers with beautiful imagery well suited to its high-end products and affluent customer base. Harris has tripled the size of his online staff and purchased more than 400 domain names, each focusing on a particular brand or niche, and plans to gradually launch new narrowly focused sites.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...