November 29, 2011, 3:22 PM

A helpful shoe store

Celebrating its 15th anniversary, OnlineShoes.com lets customers know when an item is about to run out, and when it will be back.

Lead Photo

OnlineShoes.com celebrated its 15th anniversary selling online this summer by unveiling a redesigned site that features a pleasing earth tone color palette and product images on search pages 60% larger than before.

Product pages offer help in many ways. If a shopper chooses a size and color combination that’s unavailable, she can fill out a form to be notified when it’s back in stock. If she chooses an item that’s about to go out of stock, the site will advise her to order quickly.

The checkout flow has also been redesigned to make crystal clear where a shopper is in the checkout process and to offer explanatory notes about the information the site is requesting at every step. All the while, the right rail offers confidence-building messages, nudging the shopper to the Buy button.

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