Young and hip

The typical gal who buys clothing from Express Inc. is 24, the average guy 27. “Our customers want us to recognize them,” says Jim Wright, senior vice president of marketing. “They want to be part of the experience.” Express.com offers the inside look loyalists want. The ExpLife section features videos of fashion shows, including behind-the-scenes looks at TV commercial shoots. A “First Look” tab offers an advance peak of fashions on the way. During Express fashion shows, chief marketing officer Lisa Gavales and other executives tweet about their favorite styles and answer questions from consumers on Facebook. QR codes in Express stores and catalogs take mobile shoppers to web videos. “Express.com is the hub,” Wright says, “but we see it reaching into lots of areas.”