November 28, 2011, 5:26 PM

100,000 regular mobile shoppers is fabulous for home and décor merchant

And they generate through apps more than 15% of total sales at Fab.com.

Lead Photo

Five weeks ago, members-only home and décor retailer Fab.com launched mobile shopping apps for the iPhone, iPad and Android devices. It didn’t take long for mobile to become a hit.

Today, after that short period of time, more than 10% of Fab.com’s more than one million members are using the mobile apps on a regular basis, the merchant reports. The apps generate more than 15% of total Fab.com sales. And they account for more than 20% of sales through the retailer’s holiday gift shop. 10% of traffic being mobile is not unheard of in e-commerce; however, 15-20% of sales coming through mobile devices is remarkable.

By comparison, 14.3% of visits to the sites of e-retailer clients of IBM SmarterCommerce stemmed from mobile devices, and mobile shoppers accounted for 9.8% of total sales. These are among the highest figures for these metrics in mobile commerce to date.

“It’s already looking like a mobile holiday,” says Jason Goldberg, founder and CEO at Fab.com.

Additionally, the reviews are in on Fab.com’s apps. To date, 738 Fab.com app users have registered their opinions in Apple Inc.’s App Store in the Customer Ratings section. 600 rate the app five stars, 88 four stars, 16 three stars, 12 two stars and 22 one star.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Philip Rooke / E-Commerce

Global e-commerce: Big opportunities, but not in all markets

The CEO of an online retailer that’s actively marketing in 17 countries, with more to ...

FPO

James Kelly / E-Commerce

Google Shopping: What you don’t know can hurt you

Among other things, advertisers can’t see the search terms that don’t lead to their ads ...

Advertisement