Driven by an inner passion, athletes and fitness buffs sometimes have to let the outer world in while in the middle of a training session. JayBirdGear.com sells headsets and earphones designed for consumers with active lifestyles. Its online store gets that point across clearly with a large image of a sweaty person with a determined look sporting a JayBirdGear.com product. Product availability and a Buy Now button appear next to the image on the home page. Consumers easily can select other JayBird products by hovering over a row of product images on the bottom of the home page. A text balloon pops up with a short product description and buttons to press for more information and to make a purchase. The site fits within the browser window, eliminating the need to scroll up or down.