November 26, 2011, 3:30 PM

Going, going, gone

Daily deal site Chainlove.com knows many of its visitors have a passion for moving fast. Featuring bicycling gear, such as helmets and wheels, Chainlove.com, part of Backcountry.com, an outdoor gear and bicycle equipment retailer, sought something beyond a countdown timer until the next deal to spur purchases.

Kevin Woodward

Senior Editor

Lead Photo

Daily deal site Chainlove.com knows many of its visitors have a passion for moving fast. Featuring bicycling gear, such as helmets and wheels, Chainlove.com, part of Backcountry.com, an outdoor gear and bicycle equipment retailer, sought something beyond a countdown timer until the next deal to spur purchases. So it displays a graph showing the number of consumers on Chainlove.com and the number of remaining products. “We wanted to create a sense of urgency,” says Sam Bruni, general manager of closeout sites. Chainlove.com tucks the graphs next to the product image and beneath the shopping cart buttons, all displayed prominently at the top of the page, itself an exercise in simple design. The charts refresh without prompting and the site automatically swaps in a new product when a sale ends.

 

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