November 14, 2011, 2:35 PM

ValueClick Media's goCart Advertising Provides Glad Tidings for Retailers

goCart is a predictive and personalized shopper marketing solution designed to attract new customers, drive sales, increase average order value and decrease cart abandonment for retailers selling their goods online.

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)-- Online and multichannel retailers who are looking for a happy holiday sales season and to ring the register are benefiting from ValueClick Media's (Nasdaq:VCLK) goCart online retail advertising system. goCart is a predictive and personalized shopper marketing solution designed to attract new customers, drive sales, increase average order value and decrease cart abandonment for retailers selling their goods online.

Since its formal introduction earlier this year, goCart has been working with several dozen major online retailers on performance-focused programs that utilize ValueClick Media's expansive set of interactive advertising capabilities, assembled and tailored in a way that specifically addresses the needs of online retailers. The rapid adoption by the online retail community is even more apparent as prime holiday shopping season approaches, with ValueClick Media making it even easier to place advertising through a special goCart Holiday Package.

"While we designed goCart specifically for the year-round needs of online retailers, we have placed special emphasis on this unique package of targeting and creative for the make-or-break holiday season," said Nancy Hall, vice president of platform services and leader of goCart for ValueClick Media. "Over 40 retailers already use goCart, often seeing double-digit increases in sales conversion and average order value, as compared to their traditional display programs. We've taken our learnings and overlaid even more customized offerings to help turn their Black Friday and Cyber Monday to green."

The goCart Holiday Package leverages proprietary Holiday Shopper Segments, built from ValueClick Media's 13+ years of experience in working with online retailers and the 90 percent+ reach goCart offers. For instance, in one buy retailers can reach over 90 percent of Holiday Gift Buyers as verified by comScore, as well as approximately 90% each of women's apparel buyers, men's apparel buyers, and consumer electronics buyers.

Far from a standard "network buy," goCart reaches into all corners of online and mobile inventory, including real-time bidding on exchanges and placing ads into mobile applications and the mobile web. Complementing this powerful targeting and reach is customized rich media and "Guider" creative units that pull shoppers into the advertisement to engage them and lead them to purchase. Rounding out the goCart arsenal is the site transparency and validation that brand-conscious retailers demand, and a variety of performance-focused pricing models.

"goCart is a perfect fit for our aggressive plans and goals for holiday sales," said Joel Katz, chief operating officer of Ashford.com. "We need to be able to specify our target audience, customize our message to their individual interests, and follow up early and often with those who are in-market to maximize our return on investment. ValueClick Media's goCart team has made it both easy and fast to do all of this with one partner."

For more information on the goCart Holiday Package, please contact Nancy Hall at nhall@valueclick.com.

About ValueClick Media

Thirteen years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,500 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world's largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick's brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit www.valueclick.com.

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