November 9, 2011, 1:59 PM

Third-party codes can slow down an e-commerce site

At Internet Retailer’s design conference, a Thymes exec will talk about remedies.

Lead Photo

Matt Hoenck

Online beauty, bath and home fragrance retailer Thymes LLC features third-party seals on its site that aim to assure consumers that the retailer protects consumers against identify theft and provides good customer service

But earlier this year the retailer found that one of its seals, which embedded a third-party code on the site, was slowing down the site. 

“One of the seals was taking an extraordinarily long time to load,” says Matt Hoenck, the retailer’s information technology director. “We only learned of this because we had alerts set up to notify us if our pages weren’t loading in the amount of time we had specified.”

Those types of alerts are increasingly important, he says, as retailers add third-party codes, such as the coding for Facebook’s Like button or Google’s +1 social networking button, to their sites.

Hoenck will discuss how retailers can monitor and test vendor code, as well as what to do if it is causing a problem, at the Internet Retailer Web Design & Usability Conference 2012 in Orlando, FL, in February. He will speak in a session entitled "Managing code snippets that do cool things--but could screw up your sales."

For Thymes, the retailer’s vendor, Dotcom-Monitor, enabled the retailer to quickly zero in on the slow-loading page element, he says. After discovering the source of the problem, Hoenck contacted the company responsible for the seal and alerted them to the issue, which was resolved in a few days.

Internet Retailer’s editors asked Hoenck to speak because of his experience overseeing the design, development and support of web site architecture, as well as business intelligence, for Thymes.

 

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