November 9, 2011, 4:15 PM

Paul Fredrick Expands Cross-Channel Strategy through Mobile Optimized Website Powered by Digby

Paul Fredrick launches mobile optimized website so consumers can search, browse and buy products anytime, anywhere

FLEETWOOD, PA and AUSTIN, TX—November 7, 2011—Paul Fredrick today announced the launch of a smartphone optimized website that creates a rich and unique mobile shopping experience for consumers whether at home or on the go.  Customers can now easily and conveniently access Paul Fredrick’s clothing for men including dress shirts, ties, suits, trousers, sport shirts and much more right from the palm of their hands anytime, anywhere.  Through the Digby Mobile Platform, Paul Fredrick is enabling mobile as a strategic 4th channel that complements their ecommerce site and catalog.  

Paul Fredrick’s mobile optimized experience allows customers to easily search, browse and buy Paul Fredrick products when they visit www.paulfredrick.com from any smartphone including iPhone/iPod Touch, BlackBerry and Android devices.  The mobile site features:

* Rich product photographs with additional image views

* Complete product descriptions

* Customization options

* Customer-submitted product ratings and reviews

* Sizing Information

* Shop by Category, Top Sellers, Big & Tall and Clearance

* Share to Twitter, Facebook and email

* A complete, ever-present site search

* Email signup, shipping info and order status

“Paul Fredrick is proudly known for supplying men with quality clothing that fits their lifestyle, at an affordable price,” said Amanda Bausher, Senior Marketing Manager, Web UX of Paul Fredrick.  “We work with our manufacturers to design and directly distribute every item in our collection, and we wanted to make this available through mobile devices as well.  We are seeing rapid growth in this area and believe this will help us to better serve our valuable customers.”

Paul Fredrick is going mobile at a very opportune time.  More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones Experian Simmons recently reported in their 2011 Mobile Consumer Report.

“Paul Fredrick is known for their high quality items and eye for style, all at a fair price. We are proud to partner with them on their mobile strategy to extend these same values and rich experiences to the mobile channel,” said Dave Sikora, President and CEO of Digby.  “We look forward to helping them succeed in the mobile space by enabling a unique branded mobile web experience, helping them drive sales, customer loyalty and engagement.”

About Paul Fredrick

Paul Fredrick was founded 25 years ago. Originally specializing in dress shirts, our collection has grown exponentially as has our number of satisfied long-term customers. We design and distribute every item in our collection directly to the customer. No wholesalers. No store fronts. Just great style at everyday prices. Find out more about us at: www.PaulFredrick.com

About Digby

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce and in-store mobile engagement, delivering a unique retail branded experience for the mobile Web and rich Apps for today’s consumers whether they are at home, on the go, or in the retail store. Powered by the Digby Mobile Commerce Software Platform, Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with more than 45 top retailers already enabled including Toys “R” Us, The Home Depot, Cabela’s, Wet Seal, Godiva, Golfsmith, Petco and many more, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.

Media Contacts:

Catherine Seeds and Caitlin New

KetnerGroup (for Digby)

1.512.794.8876

digbyPR@ketnergroup.com

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