November 8, 2011, 10:06 AM

SWAGG Teams With Brookstone in Time for Holiday Season

Leading mobile commerce enabler Firethorn Mobile Inc., a wholly-owned subsidiary of Qualcomm Incorporated, and Brookstone, Inc, an innovative product development and specialty retail company, today announced Brookstone as its latest retail partner for its SWAGG(TM) mobile application.

ATLANTA and MERRIMACK, N.H., Nov. 7, 2011 -- Leading mobile commerce enabler Firethorn Mobile Inc., a wholly-owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and Brookstone, Inc, an innovative product development and specialty retail company, today announced Brookstone as its latest retail partner for its SWAGG(TM) mobile application.  Brookstone joins an expanding list of national retailers that use the SWAGG application, providing shoppers with convenient mobile access to purchase digital gift cards and send them to family and friends.  Mobile shoppers also can receive special offers and manage customer loyalty programs through the app.

"We are excited to welcome Brookstone as our newest merchant partner to SWAGG," said Rocco Fabiano, president for Firethorn Mobile.  "With the holiday season just around the corner, consumers will increasingly turn to their mobile devices when shopping.  We believe that Brookstone's customers will see SWAGG as a valuable tool that can make sending gift cards easy and convenient."

In celebration of the announcement, Brookstone and Firethorn Mobile will conduct a national promotion beginning November 7, 2011, where consumers can enter to win a digital Brookstone® gift card, ranging in value from $25-500.  Over the course of the promotion, which will run through November 21, 2011, more than 1,600 digital gift cards will be given away.  To enter the sweepstakes, consumers simply need to download SWAGG onto their iPhone® or Android(TM) device and enter promotional code ELF11.  More details on how to enter the sweepstakes can be found at www.swagg.com/brookstone.

"Mobile shopping has grown 44 percent since 2010, and Brookstone is engaging consumers through our mobile site, QR code integration and social media," said Ron Boire, president and CEO for Brookstone.  "SWAGG is the perfect fit for our technology and quality-conscious consumers who lead the mobile lifestyle, and we're excited about putting the SWAGG app's functionality into their hands."

SWAGG is Firethorn Mobile's direct-to-consumer offering, with "smart" technology that gives consumers access to account information, special offers and loyalty programs.  SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device.  The technology is changing the way consumers transact with their favorite brands and shops.  SWAGG can be found in the App Store(SM), Android Market, Amazon AppStore or at www.SWAGG.com.

About Brookstone, Inc.

Brookstone, Inc., Brookstone.com, is an innovative product development company and specialty retailer of unique gifts. Brookstone operates 300 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates a Direct Marketing business that includes an e-commerce Web site at Brookstone.com and the Brookstone catalog. Find Brookstone on Facebook and Twitter.

About Firethorn Mobile Inc.

Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem.  With its mobile domain expertise, Firethorn Mobile is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers.  Firethorn Mobile's innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go.  For more information about Firethorn Mobile, visit www.firethornmobile.com. 

SWAGG is a registered trademark of Firethorn Mobile Inc.  Qualcomm is a registered trademark of Qualcomm Incorporated.  Android is a trademark of Google Inc. iPhone is a registered trademark of Apple Inc.  App Store is a service mark of Apple Inc.  Brookstone is a registered trademark of Brookstone Company, Inc.  All other trademarks are the property of their respective owners.

NO PURCHASE NECESSARY TO ENTER OR WIN THE PROMOTION.  A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.  The "SWAGG(TM) Brookstone Elf Help" Promotion starts 11/7/2011 at 12:00:00 AM ET and ends 11/21/2011 at 11:59:59 PM ET.   Click on www.swagg.com/promorules and enter in the promo code "ELF11" for details on entry instructions, odds of winning, prize details, restrictions, etc.  Open to eligible legal residents of 50 US/DC, 13 years or older as of the time of entry.  VOID IN PUERTO RICO AND WHERE PROHIBITED.

Firethorn Mobile Contact:

Andy McGowan, Firethorn Mobile Inc.

Phone:  1-678-507-2612

Email:  amcgowan@qualcomm.com

Qualcomm Contacts:

Emily Kilpatrick, Corporate Communications

Phone:  1-858-845-5959

Email:  corpcomm@qualcomm.com

Warren Kneeshaw, Investor Relations

Phone:  1-858-658-4813

Email:  ir@qualcomm.com

Brookstone Contact:

Pauline Collins

Phone:  603-577-8166

Email:  pcollins@brookstone.com

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