November 7, 2011, 9:33 AM

Target ends the week with another e-commerce site outage

For at least the fifth time since its redesign, Target.com experiences problems.

Lead Photo

A shot of the new Target.com.

Target Corp.’s redesigned e-commerce site went down again late last week. Friday’s problem marks at least the fifth general site outage for the new Target.com, which made its debut in August.

The problems began around 6:15 p.m. Eastern time on Nov. 4, according to web site performance monitoring firm AlertBot. The site failed to load and there quickly appeared an error page stating that the retail chain was making site improvement, says AlertBot sales and marketing manager Justin Noll.

In total, seven outages hit the site between 6:15 and 11 p.m. The total downtime was 2 hours and 45 minutes, he says; a spokesman for Target says the site was down for a total of 1 hour and 35 minutes, but gave no more details. Individual outages lasted as little as a few minutes, AlertBot says.

“If this was scheduled maintenance, it was poor timing and poor execution with the web site going up and down,” Noll says.

With the redesigned site, Target ended its decade-long use of Amazon.com Inc.’s e-commerce platform.

Here are the other knownTarget.com outages since the Aug. 23 debut of the site, followed by their approximate durations:

• Sept. 13, 4 hours

• Oct. 13, 6 hours

• Oct. 25, 2 hours, 45 minutes

• Oct. 27, 1 hour, 30 minutes

Target is No. 22 in the Internet Retailer Top 500 Guide. Amazon is No. 1.

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