In its second-largest acquisition, Amazon buys the company for $970 million.
Both the shopping tab and News Feed store were developed by 8thBridge.
Minneapolis, Minn. – October 31, 2011 – Oscar de la Renta introduces the Esprit d’Oscar solid perfume ring, available beginning November 2, 2011 exclusively on their Facebook shopping tab and through the News Feed store. Both the shopping tab and News Feed store were developed by 8thBridge.
The perfume ring is a translucent flower that holds a solid concentration of the Oscar de la Renta fragrance, Esprit d’Oscar. It is the latest addition to Oscar’s jewelry collection and was featured in his spring 2012 runway show at New York fashion week.
“Fashion is one of the most engaging topics on Facebook. Fans of fashion brands like, engage, and share much more than fans of other brands.” said Wade Gerten, CEO and Founder of 8thBridge. “We believe products sold exclusively on Facebook will become more commonplace as brands look to provide their fans with a unique offering.”
About Oscar de la Renta
Oscar de la Renta is one of the world’s pre-eminent designers. The company was established in 1965, and currently produces a full line of women’s accessories, bridal, home decor and fragrance, in addition to its signature women’s ready-to-wear collection. For more information, please visit www.oscardelarenta.com.
About 8thBridge, Inc.
8thBridge is the leading social shopping platform reaching over 80 million Facebook users. Merchants partner with 8thBridge to create social shopping experiences for their customers. Customers engage merchants on their own terms in a shopping experience that is portable, personalized, and participatory. History was made on July 8th, 2009 when Alvenda, currently known as 8thBridge, brought online retail to Facebook and again on August 12, 2010 for the travel industry. The Ticket Counter™ by 8thBridge was named one of the Top Ten Marketer Apps of 2010 by Advertising Age. 8thBridge, has been featured in Advertising Age, Financial Times, The Wall Street Journal, BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge is funded by Split Rock Venture Partners and Trident Capital. For more information on 8thBridge, visit www.8thbridge.com.