In its second-largest acquisition, Amazon buys the company for $970 million.
Monetate is the leading web-based platform for website testing, targeting and personalization.
Monetate, the leading provider of testing, targeting and personalization solutions for websites today announced a record 387% increase in revenue over the last year. Delivering on the promise of quick and easy website optimization, Monetate is realizing significant adoption of its cloud-based platform that improves the customer experience and maximizes conversion. Additional achievements during the same time period include:
- A 300% increase in customer acquisition.
- Recent client portfolio additions including Best Buy, Cooking.com, Edwin Watts Golf, and PC Connection, joining a long list of leading brands like Urban Outfitters, Godiva Chocolatier, PETCO, and QVC.
- The addition of 50 new employees, with a focus on engineering and service.
“Monetate’s growth is a direct result of our unique ability to empower marketers with new levels of agility, easily changing anything on their website, for any customer, at any time,” said Monetate founder and CEO David Brussin. “We are committed to ending the ‘one-size fits all web’ by enabling our clients to deliver personalized website experiences that drive improved conversion.”
With Monetate, marketers can quickly and easily run A/B and multivariate tests, leverage powerful tools like geographic and weather-based targeting, and deliver unique experiences based on user behavior. Core features like built-in analytics, behavioral profiling, and automatic content scanning empower marketers to move even faster, without having to rely on IT resources or hire specialized staff. And with Monetate’s new tablet optimization product, marketers can easily deliver a customized tablet-specific experience including: finger-swipe support; swap-out Flash elements; and implement unique layouts.
“The world of ecommerce is evolving at a rapid pace, and marketers must continually strive to deliver a personalized experience, regardless of whether customers are shopping from their laptop, an iPad, or a mobile device,” said Bob Myers, CEO of Sheplers. “Monetate provides us with the speed and knowledge required to make smart marketing decisions.”
“We are giving marketers new levels of control over messaging and promotions, working with today’s top brands to serve up a more relevant online experience and drive revenue,” added Brussin. “Growth for Monetate means that we can provide greater service, better products, and ensure that our customers can accelerate their marketing efficiency and website ROI.”