In its second-largest acquisition, Amazon buys the company for $970 million.
Digital River’s In-Product Commerce technology is built on the backbone of its Global Commerce enterprise system.
MINNEAPOLIS – Nov. 4, 2011 – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, offers enterprise software publishers a new revenue channel via its In-Product Commerce technology. The global technology, which supports commerce cross border, enables publishers to embed digital shopping experiences inside their applications – so buyers, for instance, can purchase an upgrade, renew a subscription or add a new service feature at anytime, from any device – all without ever leaving the product.
“With the introduction of the tablet and increasing adoption of smart phones and other connected devices, we are watching consumer expectations and online purchase preferences rapidly evolve,” said Joel Ronning, Digital River’s CEO. “Consumers are looking for unparalleled levels of convenience, connectivity and community – what Digital River calls Transparent Commerce. These expectations are carrying over to the enterprise market – and what we are seeing is the consumerization of the enterprise buyer. Enterprise software publishers can easily adapt to these market changes by creating quick and seamless purchase experiences inside their applications – and Digital River’s In-product Commerce can help them accomplish just that.”
Digital River’s In-Product Commerce technology is built on the backbone of its Global Commerce™ enterprise system, which supports tens of thousands of online businesses around the world. Drawing on this tested platform, Digital River can deliver the same robust shopping experience inside an application that it can offer inside an online store. Companies can implement the solution within an application without completing redeployments or updates, which can expedite their time-to-market. Digital River’s In-Product Commerce:
- Stores buyer credentials for easy sign on and seamless checkout;
- Offers a flexible presentation layer that automatically displays the shopping experience inside a variety of digital formats, including a download manager, pop-up store window, mobile application and more;
- Manages transaction processing in multiple currencies and global payment options;
- Handles fraud and tax management and export controls; and
- Supports a range of e-marketing capabilities, including coupons, discounts, A/B testing and dynamic personalization.
“Customer acquisition is expensive. Once you establish a relationship with a customer, you want to retain them and monetize their experiences inside your digital product,” said Jim Wehmann, Digital River’s senior vice president of global marketing. “We have seen the in-product commerce channel drive lifts of ten percent or more in incremental revenue. The results speak for themselves.”
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.