November 3, 2011, 4:30 PM

Sears shuffles its top ranks

Online chief Imran Jooma now heads all of marketing and other key areas.

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Imran Jooma takes on new responsibilities at Sears

As it strives to more tightly link its store, web and mobile channels, Sears Holdings Corp. has given e-commerce president Imran Jooma the additional responsibility of heading up all marketing, financial services and pricing operations, the retailer announced yesterday. Jooma will succeed as head of marketing David Friedman, who is leaving the company.

“Our company will have unwavering focus on our customers,” CEO and president Lou D’Ambrosio said in a memo distributed throughout the company, adding: “We still have a long way to go, but the destination is clear: to deliver unmatched value to [our customers] by leading in integrated retail at the store, online and in the homes.” Sears is No. 7 in the Internet Retailer Top 500 Guide.

Consistent with that strategy, D’Ambrosio wrote, Sears has put Jooma in charge of the online, marketing, financial services and pricing business units. “These areas share complementary and synergistic elements and deliver important value to our customers and company,” D'Ambrosio wrote. “Providing consistent leadership across these business units will enable us to move with greater speed to drive results.”

D’Ambrosio noted that, under Jooma’s leadership, the online business unit grew 22% and 30% in the first and second quarters of this year. D'Ambrosio also said that Sears has also improved integration between online and store operations this year with the recent rollout of Apple iPads and iPod Touch devices used by store associates to assist customers.

Sears also announced that Friedman will leave his position as corporate senior vice president and president of marketing to pursue other opportunities outside of Sears, but that he will stay through the holiday shopping season to assist in the management transition. Friedman, a former executive of interactive marketing firm Razorfish, joined Sears as head of marketing in August 2010.

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