November 1, 2011, 12:00 AM

Tale of the tablets

E-readers outpace tablets in sales to consumers.

Amazon.com Inc. boldly entered the tablet computer market with its new iPad-fighting Kindle Fire, but it may take a while for tablets to surpass e-readers like Amazon's Kindle as the more common mobile device among U.S. consumers, according to "E-reader Ownership Doubles in Six Months," a report from the Pew Research Center's Internet & American Life Project. As of May 2011, 12% of U.S. adults owned an e-reader, compared with 8% for tablets, the study says. And while 9% owned an e-reader but not a tablet, only 5% owned a tablet but not an e-reader. E-reader ownership also grew faster in the past year. Between November 2010 and May 2011, for example, the percentage of females with an e-reader rose from 6% to 11%, while corresponding figures for tablets rose from 4% to 6%.

Click here if you would like to view this month's Webselling Stats chart.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bill Siwicki / Mobile Commerce

Want to be honored as one of the world’s best mobile retailers?

Mark Tuesday Nov. 4 on your calendar to attend a live-streaming event on tips for ...

FPO

Timothy Seward / E-Commerce

Amazon: relating to the behemoth

Learn what you can from Amazon, but don’t hand Jeff Bezos the keys to your ...

Advertisement