In its second-largest acquisition, Amazon buys the company for $970 million.
Custom Insight gives top retailers access to unparalleled video performance analytics to fuel program results.
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of the newest addition to the Liveclicker Video Commerce Platform, Custom Insight. Custom Insight enables retailers and brands to conduct in-depth drilldowns and comparisons of video analytics data to identify which types of online videos perform best.
Costco, Bed Bath & Beyond, Crutchfield, eBags, Kiddicare, Petco and Vitamin Shoppe are among the Liveclicker clients that will immediately benefit from the release of the advanced analytics. Through the use of Custom Insight, marketers can quickly answer complex questions about the most effective video lengths, formats, and content by comparing different categories of videos by key performance metrics like conversion rate, average order size, and dollars-per-video-view.
“Liveclicker is extremely passionate about helping clients generate results from video,” said Justin Foster, Co-Founder and Vice President of Market Development for Liveclicker. “As a solution unique to the Liveclicker Video Commerce Platform, Custom Insight showcases Liveclicker’s market leadership and ongoing commitment to providing our clients an edge.”
Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers and commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across marketing channels. For more information, please visit:http://www.liveclicker.com.