October 28, 2011, 11:31 AM

French Toast and GSI Commerce Extend Ecommerce Agreement to 2017

Extended Contract Renews and Expands Customization and Fulfillment Capabilities for Leading School Uniform Provider

KING OF PRUSSIA, Pa., Oct. 27, 2011 – GSI Commerce®, a leading provider of ecommerce and interactive marketing solutions, today announced it has signed a five-year agreement with French Toast, America’s top brand of school uniform. Under the new agreement, GSI will continue to provide French Toast with fulfillment, freight, and customer care services through 2017. French Toast will use more of GSI’s fulfillment and customization capabilities to expand its footprint and sell on other prominent, branded web stores and in-store at retailers across the country.

“GSI’s proven commitment to improve the online shopping experience for our consumers along with its superior customization capabilities, provided the scale we need to meet high demands during the recent back to school season,” said Michael Arking, president of French Toast.

French Toast carries more than 6,000 types of uniforms in individual colors, styles and sizes, from toddler to young adult, in stock all year round. GSI’s extensive fulfillment and customer care solutions provide flexibility needed to accommodate French Toast’s increase in demands for its products, especially during the late summer months when families are getting ready for a new school year.

“GSI Commerce has always played a critical role in our growth strategy,” shared Arking. French Toast has been a GSI client since June 2000.

“We are honored that French Toast has chosen GSI as its strategic partner to further grow its business and we are committed to helping them reach and exceed their commitment to provide a great consumer experience,” said Tobias Hartmann, CEO of global operations at GSI.

GSI operates more than 3 million square feet of fulfillment space across seven facilities, supported by advanced systems and unmatched capabilities in personalization and customization services.

“We are pleased with the success we have seen as a result of our long-term partnership with GSI and are excited at the growth opportunities that still lay ahead,” added Arking.

About French Toast
Since 1953, French Toast has provided families with quality children’s wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies. French Toast Uniforms can be found at major retailers or at www.frenchtoast.com. 

About GSI Commerce

GSI Commerce® enables ecommerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and its international headquarters is located in Barcelona, Spain. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.

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