October 26, 2011, 3:07 PM

ICSC Launches New Social Media App

In keeping up with recent technological advancements the International Council of Shopping Centers (ICSC) has created a Social Media app, created by Mobile Fridge.

NEW YORK, October 26, 2011 – In keeping up with recent technological advancements the International Council of Shopping Centers (ICSC) has created a Social Media app, created by Mobile Fridge. The app provides the ability to view the latest ICSC events and trends in the palm of your hand.  Available now on iTunes, the social media app can be downloaded to any iPhone, iPod touch, or iPad with iOS 4.0 or later.

Acting as the premiere social media portal for ICSC the new social media app features a one-stop-shop to all ICSC social media feeds. This app advises where the next social media event is taking place, educates industry professionals on how their peers are utilizing social media platforms to enhance their business goals, and provides a direct link to the ICSC YouTube channel; Facebook page; Twitter account; LinkedIn profile; Foursquare page, and ICSC blog.

“We are excited to launch the new social media app and continue to enhance the quality of services provided to our members,” said Jay Starr, senior staff vice president and chief global marketing officer, ICSC. “This app provides the ease and convenience of locating all pertinent ICSC information under one hub,” added Starr.

“Mobile Fringe has a keen understanding of the shopping center industry and it is our goal to execute the mission of ICSC and provide the most up to date services to its members,” said Steve Sorge, CEO, Mobile Fringe. “We look forward to expanding upon our current relationship with ICSC and are proud to partner in launching the iPhone app,” Sorge added.

The ICSC social media app is broken down into three sections; conference, agenda, and social media feed.  The conference section allows users to view essential conference information such as the location, date of the event, and time it begins.  Users can search their local area and plan which events to attend.  Under the agenda tab the program of each conference can be found, displaying pertinent details of each presentation or event taking place.  The social media feed conveniently connects the ICSC accounts for Facebook, Foursquare, Twitter, LinkedIn, and the ICSC blog.

About ICSC

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.  As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world.  For more information, visit www.icsc.org.  

About Mobile Fringe

Mobile Fringe is the leader in retail mobile solutions for shopping centers with a portfolio of valued clients.  Mobile Fringe's innovative solutions for Native Apps, HTML5 Mobile Web, Real-Time Product Search, Location Based Services and mCommerce allows them to provide the most comprehensive mobile strategy.  Mobile Fringe has been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC).  www.mobilefringe.com

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