In its second-largest acquisition, Amazon buys the company for $970 million.
Cellfire Extends its Digital Offer Network by Adding Three New Grocery Partners in the East and Central Regions
SAN JOSE, Calif., Oct. 26, 2011 -- Cellfire Inc. expands its Digital Offer Network by partnering with D'Agostino, Marsh and Harps grocery stores, providing digital coupons to a new geographic set of customers, including Manhattan. Cellfire coupons will be accessible for all 17 D'Agostino stores in New York, 97 Marsh-affiliated stores in Indiana and Ohio, and 64 Harps stores throughout Arkansas, Oklahoma and Missouri.
"Manhattan is one of the last frontiers in mobile grocery coupons, and our partnership with D'Agostino enables us to reach the largest group of customers in the country," said Robert Drescher, CEO of Cellfire. "These regional expansions broaden the reach of brands to even more consumers through the most robust network of partners in this market."
The Cellfire Digital Offer Network provides grocers, such as D'Agostino, Marsh and Harps, as well as brands an interactive, targeted and secure solution to reach and engage customers anytime, anywhere with the device of choice. Using a variety of touch points, retailers and brands can connect with more consumers through the web, mobile, social networks, television and in-store, influencing consumer behavior at every phase of the shopping experience:
* Before consumers shop in planning and awareness
* While they shop through location-based notifications and alerts
* After they shop with brand loyalty programs and incentives
With the largest footprint for digital grocery coupons, Cellfire simplifies execution and serves as one partner to implement offers uniformly across all digital experiences, providing control of content, offering in-depth reporting and reaching the largest network of grocery store websites, as well as Cellfire-powered websites and mobile applications. Cellfire boasts the largest redemption network of grocers in the U.S., supporting more than 5,500 grocery stores nationwide.
Shoppers can access Cellfire's digital coupons through the retailers' website and Cellfire's extensive Digital Offer Network, saving money on top brands and leading consumer product goods at their convenience, making time-consuming, inconvenient paper and online coupons a thing of the past.
Cellfire is the leading provider of digital coupon solutions in the U.S. The award-winning Cellfire Digital Offer Network provides brands reach and scale across a fragmented market to engage customers anytime, anywhere with their device of choice across web and mobile. Through just one access point, Cellfire gives brands simplified access to the largest network of digital coupon-enabled grocers and their consumers. Cellfire distributes millions of coupons per month through their Digital Offer Network, reaching users through grocery websites, more than 400 partner web sites, and more than 20 mobile apps. Founded in 2005, Cellfire is headquartered in San Jose, Calif. For more information, visit www.cellfire.com.
SOURCE Cellfire Inc.
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