October 25, 2011, 3:31 PM

Men’s Wearhouse seeks a ‘Well-Dressed Man’ in a Facebook contest

Entrants can upload photos to the retailer’s Facebook page and voters will pick winners.

Bill Briggs

Senior Editor

Lead Photo

Men’s Wearhouse contends that clothes can make the man, and it’s running a contest to back up the premise. The retailer is now seeking photo submissions to its Facebook page and the winner, determined by Facebook users’ votes, will receive a $2,500 shopping spree online or in one of the retailer’s 900 stores.

As evidence of apparel’s importance, Men’s Wearhouse cites a survey conducted by Kelton Research that found 91% of Americans think dressing well can make a man appear to be more physically attractive than he really is. The “Well-Dressed Man” contest encourages the retailer’s shoppers to embrace the idea and share their thoughts on Facebook about what they believe a well-dressed man looks like.

Consumers with good style sense are encouraged to upload a photo of themselves or someone they know, dressed in “professional” attire, to the Men’s Wearhouse Facebook page. Photos and votes must be posted by 11:59 p.m. Central time on Nov. 17.

Men’s Wearhouse is No. 363 in the Internet Retailer Top 500 Guide.

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