October 24, 2011, 2:46 PM

BrightTag Digital Marketing Integration Platform Receives Broad Industry Support

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●     Specific Media - a digital media company driving viewership for content owners, engagement for brands and relevance for consumers

●     Turn - the digital advertising industry’s only open, enterprise-level marketing platform that delivers exceptional campaign performance and real-time audience insight for cross-channel engagement

●     XGraph - the first social targeting platform to use multi-graph data analysis to target Connected Audiences™ for optimal ad performance, at scale.

●     [x+1] - helps marketers connect with consumers in more meaningful, actionable ways, delivering content and offers where they’re most relevant

The BrightTag ONE Partner Program is open to providers of digital marketing and analytics services on a global basis. For more information about the program, contact Scott Grossman, BrightTag SVP of Business Development, at partners@brighttag.com or visit www.brighttag.com/partners.

About BrightTag

BrightTag is redefining the way data is collected and shared across the digital marketing ecosystem. With the BrightTag ONETM integration platform, marketers have complete ownership and control of data gathered on their websites combined with freedom and flexibility to innovate by working with any third-party digital service provider. ONE, the company’s cloud-based integration platform, provides a connectivity layer between first-party data and the marketing and analytics services supporting the site.  BrightTag’s clients include many of the world’s top brands and hundreds of online marketing and analytics providers continue to integrate their technology with the BrightTag ONE platform. Headquartered in Chicago, BrightTag is funded by New World Ventures, TomorrowVentures, EPIC Ventures and I2A Fund. BrightTag was named by VentureWire and an independent board of review at Dow Jones as one of the 50 most innovative technology companies of 2011 and a member of the FASTech50. For more information, visit www.brighttag.com.

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