October 21, 2011, 3:22 PM

CouponCabin snags $54 million for a major social and mobile push

The online coupon provider will also expand its daily deals and localized offers.

Stefany Moore

Associate Director of Research

Lead Photo

Online discount provider CouponCabin.com said this week it has raised $54 million in funding from JMI Equity.

CouponCabin offers online coupon codes for shoppers to use at retail web sites. E-retailers pay CouponCabin an affiliate fee—anywhere from 3% to 33% of the total transaction—for any sale that involves one its codes, says chief operating officer Tim Fagan.

CouponCabin plans to use the capital to hire staff and boost its social media, mobile, daily deals and localized offers. “The growth capital was intended to put these initiatives on steroids,” Fagan says.

 

 

The company says it will focus its social media efforts on its already large Facebook fan base, which stands at more than 1.1 million. “We are investing heavily into social,” Fagan says. “It’s a big part of our traffic source and so we are planning a lot around product development and marketing to engage deeper and bring more targeted coupons to our fans.”

The company also plans to launch iPhone and Android apps in the first quarter of 2012, Fagan says. CouponCabin already has a mobile-optimized site.

CouponCabin moved from Illinois to Indiana in February to preserve its relationships with online retailers after the Illinois legislature passed a law that requires e-commerce operators with Illinois affiliates to collect 6.25% in sales tax. “We didn’t want to put our merchant relationships in jeopardy,” Fagan says. “We even faxed some of them a copy of our new lease in Indiana. They were very appreciative of our proactive stance on this, as we didn’t want to put ourselves or them in the middle of this debate.”

Comments | 1 Response

  • I removed Coupon Cabin from my bookmarks after they hired Kate Gosselin. I did this after her first couple posts offered nothing but a forum for her to talk about herself. A woman who lives in a mansion and who has just bought a $50,000 Mercedes 12 passenger van does not really have a reason to use coupons and save money. There are SOOO many real "average moms" out there who coupon out of true neccessity due to the poor economy. I follow several of them and I scored some fantastic deals for Christmas gifts I would have never known about without them. I choose to give those women my clicks. Coupon Cabin really dropped the ball on the Kate Gosselin hire.

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