October 14, 2011, 10:11 AM

Target.com’s chief departs following another site outage

Steve Eastman steps down after the retailer's redesigned e-commerce site crashes again.

Thad Rueter

Senior Editor

Lead Photo

Target's redesigned e-commerce site launched in August 2011.

Nearly two months after Target Corp. launched its redesigned e-commerce site, the chain’s head of online retailing has left the company. Steve Eastman, president of Target.com, has stepped down to “pursue other opportunities,” Target said in a statement issued Thursday evening.

Eastman’s departure came hours after the latest site outage for the new Target.com e-commerce site, which took the chain two years to develop. The site went down on Thursday. According to web site performance monitoring firm AlertBot, Target.com went down for about six hours, returning at about noon Eastern time. Target did not immediately provide a reason for the crash, nor confirm the length of the problem.  

In September, three weeks after the debut of the new Target.com, the site crashed for at least four hours. The crash took place as the retailer launched a heavily promoted sale of apparel from luxury Italian clothing brand Missoni.

Until Target relaunched its e-commerce site in August, the retail department store chain’s site had been hosted by Amazon.com Inc.

Eastman becomes the second Target executive to recently leave the company. Earlier this month, Michael R. Francis, the chain’s executive vice president and chief marketing officer, left to become president of J.C. Penney Co. Inc.

Amazon is No. 1 in the Internet Retail Top 500 Guide, J.C. Penney No. 20 and Target No. 22.


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