October 14, 2011, 8:53 AM

Monetate Appoints a Vice President of Product Management

Bruce Ernst was head of webstore product management at GSI Commerce (now part of eBay), a Monetate customer.

Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced that Bruce Ernst has joined the company as VP of Product Management. Ernst is a seasoned technology professional with diverse experience bringing technology solutions to market. He will join the accomplished executive team that is helping Monetate lead the way in bringing enhanced agility to ecommerce websites.

“We continually strive give marketers the agility to insert new levels of control over the messaging and promotions on their sites,” said Monetate CEO David Brussin. “Bruce Ernst is a vital addition to our executive team as we launch new tools that empower ecommerce merchants to place the right product in front of the right consumer at the right time.”

Bruce Ernst comes to Monetate with an enormous breadth of experience in applying strategic plans to immediate execution as well as communicating complex technology solutions in a simple and straightforward manner. Most recently, Ernst was head of Webstore Product Management at GSI Commerce (now part of eBay), a Monetate customer. Prior to that, Ernst was VP of Product Management at Commerce360 (now ClickEquations) where he developed and implemented the product vision for the revolutionary software product that provides expert advice on the management of search engine advertising campaigns.

“As consumers demand a more relevant online shopping experience, it is critical for marketers to develop websites that can be customized to each individual shopper,“ said Ernst. “I’m thrilled to be part of an outstanding team at Monetate that is dedicated to helping clients create the most agile and personalized web experience for their customers.”

About Monetate

Monetate is the leading provider of testing, targeting, and personalization solutions for websites. The company's cloud-based platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website, mobile or tablets. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit http://www.monetate.com.

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