October 6, 2011, 9:33 AM

Internet Retailer debuts first mobile site dedicated to web retailing news and shopping

The site meets the growing number of readers accessing InternetRetailer.com on smartphones.

While the number of consumers shopping online via mobile devices is soaring, so, too, is the number of readers accessing InternetRetailer.com on smartphones. To meet this growing demand, Internet Retailer has launched a version of its site optimized for viewing on smartphones. Typing in “InternetRetailer.com” in a mobile web browser automatically redirects a reader to the mobile site.

“We can add our new mobile site to our growing list of firsts in e-commerce information,” says Jack Love, publisher of Internet Retailer. “We were the first to launch an e-commerce magazine, Internet Retailer, 12 years ago; the first to introduce an e-mail newsletter, IRNewsLink, for the e-commerce industry 10 years ago; the first to rank the 500  largest e-retailers, the Top 500 Guide, seven years ago; and the first to rank the 300 largest mobile commerce operators with the publication of the Mobile Commerce Top 300 just last week. Now we’ve introduced the first mobile site dedicated solely to e-commerce.”

The new mobile site debuts just in time for the Internet Retailer Mobile Commerce Forum 2011 next week in Houston. The site opens with a page dedicated to the top news of the day, with bars below the numerous headlines for navigating to pages for mobile commerce news, most popular stories and the current issue of the magazine.

There are three tabs in addition to News, including Top 500, Shop IR and IR Events. The Top 500 section lists statistics and stories about each retailer listed in the Internet Retailer Top 500 Guide, and readers can click a  button to buy a PDF file containing the retailer’s complete listing from the guide. The Shop IR section showcases Internet Retailer’s numerous industry guides and enables readers to add guides to their shopping cart for purchase. And the IR Events section highlights upcoming Internet Retailer conferences, such as next week’s Mobile Commerce Forum.

In June and July of 2010, InternetRetailer.com received 10,030 unique visitors on mobile devices, 5% of the total 207,167 unique visitors for the two-month period. That number soared 166% to 26,660 in June and July of 2011, 9% of the total 294,648 unique visitors for the two months. Mobile readers accounted for 15,931 page views in June and July of 2010 and 43,787 in and July of 2011, a 175% increase.

In June and July of 2011, 72% of mobile visits stemmed from devices running Apple Inc.’s iOS mobile operating system, 19% from devices using Google Inc.’s Android operating system and 7% from Research in Motion BlackBerry devices. The remaining 2% came from mobile devices running other operating systems.

All of the visits and views occurred on Internet Retailer’s standard site, which, at times, made viewing information a cumbersome process of swiping and pinching and zooming. Internet Retailer expects mobile visits and views to increase greatly as more readers adopt smartphones and become aware of the newly optimized experience.

“Given the convenience, clarity and speed of our new mobile web site, it won’t be long before the percentage of people visiting InternetRetailer.com from mobile devices will grow dramatically,” Love says. “It’s that good.”

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