October 4, 2011, 10:25 AM

Yumilicious Leverages Mocapay For Mobile Loyalty Program

Merchants Experiencing Increased Consumer Engagement And Customer Loyalty Using Mocapay Platform

DENVER--Mocapay, a mobile consumer engagement platform, announced a partnership with Yumilicious, a Texas-based frozen yogurt franchise, to launch a pilot program that will mobile enable its loyalty program at three locations in Dallas, Texas.

“Our customer is accustomed to personalizing their frozen yogurt during each visit”

“Our customer is accustomed to personalizing their frozen yogurt during each visit,” said Christian Le, CEO, Yumilicious. “The Mocapay platform provides us an additional layer of customization by enabling our customers to participate in tailored promotions and loyalty offers directly from their mobile phone. The data we receive from the Mocapay mobile program will allow us to offer our customers an even better experience and great incentives in our stores and on the go.”

The Mocapay consumer engagement platform continues to strengthen the relationship between merchant and consumers leading to increased sales and ongoing customer loyalty. The difference is the value-added to mobile gifting through Mocapay’s mobile marketing and mobile loyalty solutions that go beyond a traditional mobile wallet.

In addition to Yumilicious, Mocapay customers already using the Mocapay platform such as Rathbun’s Blue Plate Kitchen and Jasper’s, The Mediterranean Restaurant, and Brasserie Ten Ten are seeing increased engagement and loyalty from their customers. These fine dining restaurants are utilizing the platform to connect and engage customers in the following ways:

* Rathbun Concept restaurants are attracting guests using a text-in offer that provides each guest a $20 comp card for signing up

* The Mediterranean Restaurant and Brasserie Ten Ten are providing guests an alternative way to way using mobile gift and leveraging a custom website to load, check balances, and transaction history.

“The Mocapay mobile wallet is providing value to merchants and consumers beyond just an alternative way to pay,” said Doug Dwyre, president, Mocapay. “Nothing is more important then having a loyal customer base. Our mobile marketing and mobile loyalty solutions are increasing engagement and turning what may have been a one-time customer into an all-the-time customer.”

Using Mocapay's mobile platform, merchants are able to target their customers with exclusive specials, loyalty redemption and perk reminders before, during and after transactions, both in and out of its locations. Customers are also able to participate in loyalty programs, signing up directly using their mobile phone or transition their existing physical loyalty card and begin earning reward points.

About Mocapay

Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants' need for a new channel that will broaden their reach to customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com

About Yumilicious Frozen Yogurt

Yumilicious is an unparalleled self-serve, frozen yogurt retailer headquartered in Uptown Dallas on 3800 McKinney Avenue, Suite 160, Dallas, TX 75204. The Dallas-based franchise offers casual yogurt lounges where yogurt fans create their own dessert combinations from any of the twelve or more gourmet, low calorie frozen yogurts and over forty fresh toppings featured daily. Yumilicious frozen yogurts proudly carry the “Live and Active Culture” seal certifying the yogurts meet the National Yogurt Association’s criteria for pro-biotic benefits supporting a healthy immune and digestive system for the body. For more information, please visit www.Yumi-licious.com or call 214-521-7889.

Contacts

104 West Partners

Johanna Erickson, 720-407-6077

Johanna . Erickson@104west.com

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