October 3, 2011, 2:24 PM

SteelHouse Behavioral Commerce Technology Boosts Conversions

So far the SteelHouse platform has provided an incremental conversion lift averaging 142 percent every month for the past six months, across all of Branders’ campaigns.

LOS ANGELES (Sept. 29, 2011) – Promotional expert Branders (www.Branders.com) has partnered with SteelHouse (www.SteelHouse.com) to boost its online sales using SteelHouse’s award-winning, patent-pending Behavioral Commerce technology.   

So far the SteelHouse platform has provided an incremental conversion lift averaging 142 percent every month for the past six months, across all of Branders’ campaigns. 

Branders is the largest online seller of promotional products for the sales, event-planning and marketing professional.  SteelHouse’s behavioral-based technology enabled Branders to identify distinct shopping personalities and buying behaviors on its site, and deliver offers that motivate those shoppers to convert.

SteelHouse is pioneering the emerging field of Behavioral Commerce, which involves giving offers to shoppers based on their shopping personalities and buying behaviors, and delivering those offers anywhere on the web. 

“We’re thrilled to help Branders achieve such strong results and grow their business in a challenging economy,” said Mark Douglas, SteelHouse CEO.  “It’s refreshing that as promotional experts in their industry, Branders understands the importance of capturing shopper attention in the moment.  The most effective way we can help them do that is to show them their shoppers’ distinct shopping personalities and buying behaviors, and build offers accordingly.”

“SteelHouse’s personality-powered technology is exactly what’s needed to help us better connect with our shoppers both on our site and when they’re on other sites,” said Joie Fuentes, Director of Marketing, Branders.  “In our competitive space, SteelHouse helps us reach our shoppers before they’re exposed to competing offers.  The results speak for themselves.  We look forward to taking further advantage of their Behavioral Commerce technology to accelerate our sales as the holiday season approaches.”  

Earlier this month, SteelHouse unveiled its Real Time Offers product, taking full advantage of its Real Time Marketing platform – enabling online retailers to direct consumer behavior as they shop and reach them in the moment ensuring the highest possible conversion and revenue gain.

 About SteelHouse

SteelHouse™ (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device. SteelHouse’s newest innovation – Real Time Offers – enables eCommerce sites to direct shopper behavior on their own site. With SteelHouse marketers can, for the first time, truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.

SteelHouse is showcasing its technology at ad:tech New York 2011 in November, and is a finalist for the ad:tech Innovation Award. SteelHouse was selected by TiE Silicon Valley as one of the Top 10 Emerging Internet Technologies in the world, and won the top award at the prestigious Launch: Silicon Valley 2011 showcase event in the Next-Generation Internet category. Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

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