Google Inc. will add another paid ad option for retailers when it debuts Google Circulars tomorrow. Google says Circulars, which is aimed at promoting in-store sales, will allow retailers to provide consumers with a personalized and interactive marketing experience.
A Circulars example provided by Google shows an ad from Macy’s Inc. that the retailer is testing, a Google spokeswoman says. The ad features ongoing sales and includes the address of a Macy’s store near the consumer and a map of that location. A consumer can view the ad page by page, similar to the way she would browse a print ad circular, or select to view a particular department from a drop-down menu. Macy’s Inc. is No. 17 in Internet Retailer’s Top 500 Guide and operates 810 Macy’s department stores.
Consumers can view Circulars ads on desktop, mobile and tablet computers, a Google spokeswoman says. The search giant says 20% of searches entered on Google.com from desktop computers include a location element, and 40% of mobile searches do.