October 3, 2011, 3:14 PM

Adometry to Launch Automated Ad Campaign Optimization

Unlike current optimization methods, which rely on manual methods to derive insights from attribution reports, the Adometry solution automates the advertising campaign analysis and optimization process for thousands of different attribution and campaign variables.

AUSTIN, Texas – Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions for online advertisers, today announced the release of new campaign optimization features of the Adometry Ad Analytics SaaS Solution Suite. The optimization capabilities are the first to help online marketers improve advertising campaign performance by identifying how specific interactions between display and search channels impact conversions. In addition, the new features dynamically recommend ways advertisers and agencies can adjust campaign investments across channels in order to maximize future budget allocation and improve Return-On-Ad-Spend (ROAS) by 20-50 percent.

Unlike current optimization methods, which rely on manual methods to derive insights from attribution reports, the Adometry solution automates the advertising campaign analysis and optimization process for thousands of different attribution and campaign variables. This ensures marketers are leveraging the most accurate optimization recommendations to drive higher overall conversions and boost campaign performance.

Additional details on the new campaign optimization features from Adometry include:

Automated Cross Channel Optimization and Media Mix Allocation – Leverages Adometry’s unique fractional attribution methodology to dynamically recommend specific campaign adjustments, including identifying the ideal mix of search and display advertising investments that will maximize overall conversions. These recommendations provide for significant and measurable improvement inoverall campaign effectiveness and ROAS.   

Campaign-Oriented Customization – Allows agencies and advertisers to customize optimization recommendations based on specific advertising campaign goals, such as increasing brand awareness, improving reach, and driving conversions. In addition, it utilizes campaign constraints to ensure that resulting optimization recommendations are actionable. The interface provides advertisers with built-in campaign goal criteria and allows them to design their own.

Actionable UI Dashboard – Provides graphical representations and views of campaign performance that make it easier for advertisers to review data and recommendations in order to take action on future campaign investments.

“Today’s manual approach to campaign optimization does not provide advertisers with the accurate intelligence they need to understand how campaigns are performing or where they can be improved,” said Paul Pellman, CEO of Adometry. “Our new optimization capabilities allow advertisers to automate the entire process so they make the right decisions on future ad investments and improve results.”

To learn more about the Adometry actionable campaign optimization features, visit Adometry's Ad Analtyics Saas Solution Suite. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry

Adometry, Inc. provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect; the Adometry mission is to bring greater levels of transparency and accountability to the online advertisingindustry. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information visit www.adometry.com.

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