September 29, 2011, 2:50 PM

Personalized web marketing firm Sailthru raises $8 million

The company serves such web retailers as Totsy.com and Fab.com.

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E-mail and web marketing company Sailthru says it has raised $8 million in a new funding round.

Sailthru provides services that enable online retailers such as private-sale providers Totsy.com and Fab.com to personalize e-mail marketing messages and web ads.

Sailthru plans to use the funding to expand its offerings in e-commerce, including for flash sale retailers, and to hire employees.

 

 

Sailthru has raised $9 million since its launch in 2009. RRE Ventures led the recent funding round. Other participants include AOL Ventures, DFJ Gotham Ventures, Hatteras Funds, Lerer Ventures, Pilot Group,and Thrive Capital. All save Hatteras had provided initial funding to Sailthru.

"Merchants and online publishers have long struggled with issues of engagement, retention and maximizing the revenue generated by each visit to their properties,” says Eric Wiesen, general partner at RRE.  “Sailthru's technology enables its customers to create individual offerings, both online and via e-mail, using data science and analysis to consider the preferences and circumstances of each individual visitor to a site.”

Totsy.com is No. 664 in Internet Retailer’s Second 500 Guide.

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