September 27, 2011, 5:10 PM

Alice.com helps organic food maker bag higher web sales

Annie’s turns over web store management and sees web sales increase by 204% since May.

Bill Briggs

Senior Editor

Lead Photo

Organic foods maker Annie's turns to Alice.com for web site hosting.

Alice.com, a consumer packaged goods online marketplace and e-commerce platform developer, is hosting the e-commerce site for Annie’s, an organic foods manufacturer and retailer.

Since beginning to sell on the Alice.com e-commerce platform in May, online sales have grown 204% for Annies.com, the companies report. They did not disclose dollar figures for web sales.

Alice.com, No. 467 in the Internet Retailer Top 500 Guide, also is hosting the Annie’s store on Facebook.

Since it began implementing the Alice.com technology, Annie’s says it has improved customer satisfaction with product selection, reduced shipping costs and added the ability to ship glass packaged products, such as salad dressing and olive oil. Products packaged in glass represent half of Annie’s e-commerce sales, the company says.

“At Annie’s, we view e-commerce as an important complement to sales through brick-and-mortar outlets,” says senior brand manager Robyn Young. “Alice.com was the logical choice to host our ‘company store.’ “Their sophisticated platform is an ideal solution to help us engage and learn from our customers, and to use those insights to drive growth online.”

Through Alice.com, Annie’s customers also receive free shipping and access to digital and printable coupons. In addition to e-commerce technology, Alice.com provides its clients analytics and reporting tools.

Alice.com also is an e-marketplace for household goods that sells products from 350 manufacturers, featuring such everyday items as trash bags, detergent and shampoos.

Annie’s offers all-natural and organic pasta meals, snacks, dressing and condiments.

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