September 19, 2011, 2:40 PM

Sneakpeeq Shakes up Social Commerce on Facebook

Sneakpeeq is a privately held social shopping company based in San Francisco.

09.08.2011– sneakpeeq, a social shopping company bringing the benefits of the in-store experience online with their popular shopping app on Facebook, is pleased to announce the addition of hundreds of brands to sneakpeeq, including Mark + James By Badgley Mischka and BB Dakota for designer apparel, Nicole Miller and Trina Turk for chic jewelry and accessories, 479 Popcorn and Kusmi Tea for gourmet treats, and Chalkboard China and Jessie Steele for stylish housewares and décor, all of which and more are now available for consumers to discover, get deals and share with their friends on sneakpeeq.

Brands across the board are seeing traction on sneakpeeq reaching new audiences and generating real sales on Facebook through the sneakpeeq social shopping app. Cutting edge jewelry and accessories designer, CC SKYE, is one such brand. “CC SKYE fans are loving the sneakpeeq platform,” said CC Skye, President and CEO of CC SKYE. “The first time we ran an exclusive sale on sneakpeeq, we gained a significant number of new likes and immediately established a meaningful new sales channel. sneakpeeq drives real sales and customer engagement for us on Facebook and is core to CC SKYE’s social media strategy. We’re looking forward to working even more closely with them.”

sneakpeeq features products from today’s most coveted aspirational brands and designers and tempts consumers to:
• Shop for new fashion apparel and accessories, cosmetics, gourmet food items and chic home décor from brands like O’NEILL, C.C. SKYE, Laura Geller, Droga Confections, Chalkboard China and more;
• Discover new must-haves by seeing what friends are browsing and share great finds;
• Find fabulous deals by playing the “peeq” game to lower the price on new items of interest;
• Earn points for reward benefits, such as free shipping, exclusive deals and more!

“As consumers increasingly discover and share new fashion finds online through friends and social connections, it’s become critical for fashion brands to embrace social commerce,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide and sneakpeeq advisor. “sneakpeeq provides a unique and creative platform for brands to get their products in front of new audiences and create excitement around them. The social shopping app actually creates meaningful sales for brands on Facebook, drives word of mouth and brings them new customers.”

“Since our launch three months ago, sneakpeeq has already begun to make waves in the social commerce industry giving both large and boutique brands a platform to reach new audiences and create real sales on Facebook,” said Henry Kim, co-founder and President of sneakpeeq. “We’re at a point where we’re hearing from sneakpeeq fans who want to tell us how much they love the app and what they want to see next, and from brands and designers who want to feature new and exclusive boutiques on sneakpeeq to gain a larger following.”

sneakpeeq launched in May 2011 at TechCrunch Disrupt in NYC. The app is available immediately by going to www.sneakpeeq.com and signing up through Facebook Connect. sneakpeeq will soon be available on the iOS and Android platforms and will be unveiling a new website as well, so stay tuned!

About sneakpeeq
sneakpeeq is a privately held social shopping company based in San Francisco, Calif. Its new Facebook app lets consumers discover hot new products through a more social shopping experience that brings together the online and in-store commerce worlds and actually lets consumers see what their friends are shopping for in real time. sneakpeeq also helps create meaningful sales on Facebook for premium brands in the apparel, beauty, gourmet food and home décor industries.

Members of the sneakpeeq executive team have built successful businesses in the high-end retail industry; played integral roles at some of today’s most well-known companies, including Amazon, Flixster, Ford Models, and Yahoo!; and have worked with leading fashion brands, such as, Barney’s, Kate Spade, Gap, Scoop NYC, Sean John, Tea Collection and Zac Posen.


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