In its second-largest acquisition, Amazon buys the company for $970 million.
Jason Utgaard will be in charge of helping suppliers seamlessly integrate their products using the CommerceInterface Web-based platform.
SALT LAKE CITY, UT – AUGUST 15, 2011 – As the new Director of Sales and Business Development, Jason Utgaard will be in charge of helping suppliers seamlessly integrate their products using the CommerceInterface Web-based platform. His responsibilities include working with existing suppliers to further develop their multi-channel online selling strategies, helping them expand their product lines into more categories and introducing new suppliers to the company’s state-of-the-art interface.
Utgaard is a former Merchandising Manager at O.co (previously Overstock.com) that understands how to synchronize supply-side business needs with online retail-side strengths. At O.co, he helped manufacturers to develop their product lines, and to determine what to sell and why. He is particularly astute at evaluating a supplier’s product offering and their main selling points.
“Now I’m kind of the middleman,” says Utgaard. “I know what each of the channels’ strengths are and can help suppliers become more efficient. It’s really about helping them find success on the different channels.”
“The CommerceInterface business model is solid. We have the most appealing fee structure and the largest network of channels—which is growing rapidly. Our Web-based interface is very user-friendly and allows suppliers to manage their business from one place. Plus, suppliers who like the Overstock.com channel like working with us because of our expertise and our complete integration into Overstock.com’s partner program – it’s a quick fit.”
The CommerceInterface network of channels is the most varied in the industry and gives suppliers many options for selling their products online. Utgaard guides them into knowing what to sell on which channel, and to often consider breaking into new channels. Best of the all, the easy-to-use interface provides real-time reporting so that suppliers know channel performance week over week, month over month.
“We are very pleased to add Jason to our team,” says Ivan Ramirez, CommerceInterface founder and president. “He brings great experience from the channel-side of the equation. For our business model to succeed, it’s important for Jason and our entire sales staff to not only attract customers, but to bring in the kind of customers whose products sell—our fees are based only on actual transactions. This model has been great for us. Most of our competitors charge high start-up fees, monthly fees and transaction fees, and customers call us every day wanting to move from that type of system. It’s a great testament to our people, our business model and our interface technology.”
CommerceInterface provides e-commerce channel management solutions to help manufacturers, distributors and retailers succeed at managing their businesses and selling online. Our Web-based platform completely integrates customer products with the top online retail channels as a truly performance-based service, with no set-up costs or monthly fees. Contact us at www.commerceinterface.com or, toll-free, 1.855.259.5199.