September 15, 2011, 10:00 AM

Roam Data Partners with U.S. Cellular for Enhanced mCommerce Payment Solution

ROAMpay X now available to U.S. Cellular’s 6 million customers

BOSTON--ROAM Data, the leading mCommerce platform provider that extends both physical POS and eCommerce to the mobile environment, today announced an agreement with U.S. Cellular (NYSE: USM) to bring the enhanced mCommerce features of its recently announced ROAMpay X to US Cellular’s 6 million customers.

“ROAMpay X makes it easier for merchants to accept credit cards securely on their mobile phones, and the more convenient one can make the experience, the more revenue merchants will generate”

ROAMpay X is a redesigned ROAMpay application that improves a merchant’s user experience, turning merchants cell phones into secure POS terminals.

The app boasts new features, such as enhanced graphics, signature capture, and tip and tax calculations for Android-powered smartphone users.

"Our partnership with ROAM Data represents another opportunity to delight our customers by delivering a helpful tool that enables users to conduct efficient business transactions from their smartphones,” said Joe Settimi, Senior Director of Data Strategy and Services for U.S. Cellular. “Additionally, ROAMpay X will operate on our high-speed nationwide network so users can access information quickly and enjoy everything their cell phone has to offer.”

Currently, ROAM Data has certified the business-friendly BlackBerry Curve 2 8530, and the HTC Merge, which runs on the Android platform. Other devices are under review.

“ROAMpay X makes it easier for merchants to accept credit cards securely on their mobile phones, and the more convenient one can make the experience, the more revenue merchants will generate,” said Will Graylin, CEO of ROAM Data. “We see this as the beginning of an exciting relationship that will drive additional value to mobile merchants using U.S. Cellular devices. The combination of U.S. Cellular’s dedication to businesses and ROAM Data’s secure commerce application will undoubtedly be a win-win partnership.”

About Roam

ROAM Data is the leading mCommerce platform provider that extends both physical Point of Sales (POS) and eCommerce to the mobile environment. It provides patented mCommerce software-as-a-service, payment peripherals, and a platform of development tools that enable scalable mobile commerce applications to help merchants win customer spend and loyalty.

Examples of ROAM applications include ROAMpay X, that turns merchants’ mobile devices into secure POS terminals to accept payment anywhere; ROAMoffers and ROAMwallet, that enables merchants to deliver compelling offers to their consumers’ cell phones that can be conveniently and securely acted upon. ROAM also provides a set of tools (APIs, SDK, IDE) for developers to build their own mobile POS or eCommerce apps on ROAM’s platform. Visit us at www.roamdata.com.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine’s 2011 Readers’ Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6862948&lang=en

Contacts

ROAM Data

Rob Stringer, 857-254-2411

rstringer@roamdata.com

or

U.S. Cellular

Chelsea L. Whittington, 773-355-3561

chelsea.whittington@uscellular.com

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