September 14, 2011, 12:33 PM

Mobile analytics and targeting vendor secures $5 million in funding

Apsalar will use the investment to expand its staff and product line.

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Apsalar, a mobile analytics and behavioral targeting company that sells a platform for Apple Inc. iOS and Google Inc. Android apps, has closed a $5 million round of funding led by Thomvest Ventures. Apsalar plans to use the new funding to grow its development team, expand its product portfolio, and boost sales and marketing efforts.

The funding includes participation by Thomvest Ventures, Battery Ventures, DN Capital and existing investors. The new capital infusion comes on the heels of Apsalar’s $800,000 seed funding in late 2010 from 500 Startups, Mark Goines, Morado Venture Partners, Founder’s Co-op and Seraph Group.

Apsalar’s mobile analytics and behavioral targeting platform is designed to give developers tools to understand how their apps are used and to identify and deliver personalized content and offers to app users.

Don Butler, managing director at Thomvest Ventures, has been named to Apsalar’s board of directors.

“User-level analytics and behavioral targeting are going to support the growth that mobile developers and publishers need as they look to gain more value out of their app users,” Butler says. “Apsalar’s focus on discovery analytics paired with actionable strategies for engagement, retention and monetization enables publishers to gain a greater return on investment and increase the lifetime value of their users.”

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