September 13, 2011, 1:27 PM

Target.com crashes for at least four hours

The e-commerce site goes down as the retail chain launches an apparel line.

Lead Photo

Three weeks after Target Corp. unveiled its redesigned e-commerce site, Target.com crashed this morning and was unavailable for at least four hours.

Visitors to the home page during the outage saw Target’s famous bull’s-eye logo, an image of its red-attired dog mascot with a bucket of tools and a disclaimer, “Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we'll try to get you in as soon as we can!”

At around 7:30 a.m. Central time Tuesday, shoppers began complaining on Twitter that they were unable to load the Missoni for Target products; the retail chain introduced the apparel line early this morning. Soon after, shoppers began to tweet that they were unable to load the site at all.

Target has responded by using its Twitter account to apologize to shoppers since early this morning. “We understand your frustration,” Target tweeted. “We have reached out to the appropriate teams and they’re working to address the issues.” The retailer did not immediately respond to a request for comment.

In July, Target announced that luxury Italian clothing brand Missoni was crafting a discount apparel and accessories collection especially for the retailer. The Missoni for Target products range in price from $2.99 to $599.99, with most items costing less than $40, and were to be available in stores and online Sept. 13 through Oct. 22.

In August, Target.com launched its redesigned web site, which was two years in the making. Previously, Target.com had been hosted by Amazon.com Inc. Target is No. 22 in Internet Retailer’s Top 500 Guide; Amazon is No. 1.

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