September 12, 2011, 1:54 PM

Web sales and everything else fall for Talbots in Q2

E-commerce and direct sales decline 8.3% and 13.6%, respectively.

Mark Brohan

Research Director

Lead Photo

Sales were down across the board, including e-commerce, for The Talbots Inc. in the second quarter.

For the second quarter ended July 30, Talbots, No. 112 in the Internet Retailer Top 500 Guide, reported:

  • Web sales decreased 8.3% to $35.5 million from $38.7 million in the second quarter of 2010.
  • Total revenue declined 9.9% to $271.0 million from $300.7 million in first quarter of 2010.
  • Direct marketing sales declined year over year 13.6% to $43.1 million from $49.9 million. The web accounted for about 82.4% of all direct sales, compared with 77.6% in the prior year, the retailer says.
  • Comparable-store sales declined 10.4%.
  • Net loss was $37.3 million compared with net income of $941,000 in the second quarter of 2010.

Internet Retailer calculates the web accounted for 13.1% of total sales, compared with 12.9% in the prior year. “Our second quarter results reflect high levels of promotional and markdown activity,” says CEO Trudy Sullivan.

For the first two quarters:

  • Web sales increased 0.6% to $81.2 million from $80.7 million in the first two quarters of 2010.
  • Total revenue declined 7.9% to $572.4 million from $621.4 million.
  • Direct marketing sales declined year over year 8.3% to $103.6 million from $113.0 million. The web accounted for about 78.4% of all direct sales, compared with 71.5% in the prior year, the retailer says.
  • Net loss was $36.6 million compared with a net loss of $3.4 million.

Internet Retailer calculates the web accounted for 14.2% of total sales, compared with 13.0% in the prior year.

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